Programmatic · Tested · Lodi, WI

Stop being invisible to the buyers already looking for you.

The people ready to buy from you don’t know you exist. Weekli finds them across the open web using live buying-intent data, puts split-tested ads in front of them, and shows you exactly what your money bought — every week.

20 minutes, by phone. No pitch deck. If we’re not a fit, we say so on the call.

The plan

From invisible to in front of buyers, in three steps.

01

Book a call

Twenty minutes. Tell us what you sell and what a customer is worth. If we’re not a fit, we say so on the spot and point you at the cheaper path.

02

We build your campaign

Audience from live buying-intent data, ads, tracking. You approve everything before it runs — ads are typically live in 14 days.

03

Watch it prove itself

Weekly testing, honest reports, and a 90-day review against the goal you set. You always know what your budget bought.

Most businesses handle this by boosting a post and hoping. Meanwhile the loudest advertiser wins the customer who would have been better served by you — and that’s the part worth fixing.

What changes

Invisible today. Tested in six weeks. Proven in ninety days.

Here is the whole arc of working with us, in one picture.

You Buyers
Right now

They can’t find you

Buyers are researching what you sell this week. Your name never comes up, so the decision gets made without you.

A B vs
Weeks 1–6

Every ad has to earn it

Two creatives run head-to-head against the same audience. Real conversions pick the winner — not an opinion, and not ours.

Day 90

You know what works

A proven ad, an audience that is yours to keep, and a report that tells you what every dollar bought. No guessing next quarter.

What we do

One focus, done properly: programmatic that gets tested.

Two services and one partnership. No product sprawl, no upsell ladder — here is exactly what you would be buying.

Core engagement

Programmatic Campaign Management

The full campaign lifecycle, run for you on a flat monthly retainer. Ad spend is separate and goes straight to the platforms.

  • Audience built from live buying-intent data, refreshed as buyers go stale
  • Ad copy and creative produced for every format the campaign needs
  • Conversion tracking installed and verified on your site
  • Weekly optimization and a monthly report that says what changed and why
Included in every campaign

The 45/90 Testing Loop

The discipline that makes the spend accountable. It is not an add-on — every account runs it.

  • Two creatives launch head-to-head on day 0, identical tracking
  • Winner declared on real conversions at day 45
  • A fresh challenger goes up against the champion every cycle
  • Full strategy review against your goal at day 90
For agencies

White-Label Fulfillment

Run an agency? We fulfill programmatic behind your brand — your client, your invoice, our engine. Priced per account, dropping as your roster grows.

  • Your clients never see us
  • Reports arrive in your branding, ready to forward
  • See the model and the plan →
How we test

Advertising that has to prove itself every week.

The 45/90 testing loop: a fixed rhythm that removes guesswork — the same disciplined setup on every account, so results are comparable and momentum compounds.

Day 0

Launch the A/B

Two creatives go live head-to-head against the same audience with identical tracking.

Day 45

Declare the winner

Once conversions are real, the data picks the winner — it becomes the champion.

Day 45+

Fresh challenger

The champion keeps running against a brand-new challenger. Nothing coasts.

Day 90

Crown & repeat

Read the results, crown the new champion, and the loop starts again — stronger.

Our promise

No testimonials yet. Here’s what you can hold us to instead.

We’re a new studio and we won’t fake social proof. Real client results will live here when they exist. Until then, these are the commitments you get in writing — and you can hold us to every one.

01

You never fund a hunch

Every campaign runs head-to-head tests with winners declared on real conversions at day 45 and a full strategy review at day 90. Your budget follows whatever is actually working, and nothing coasts.

02

You always know why

Every report tells you what changed, what we learned, and what happens next. If a test lost, you’ll read that too — the losses are where the learning is, and they’re yours to see.

03

You get told no when no is right

If this isn’t the right fit — wrong budget, wrong timing, wrong problem — you’ll hear it on the first call, along with the cheaper path we’d take instead. No exceptions.

About

I learned this the expensive way.

I spent six months building an AI receptionist for chiropractors. The product worked. Nobody bought it — I had no idea how to market it, and I watched the money go out with nothing to show for it. That’s a specific kind of quiet: you did the work, and the people who needed it never knew you existed.

So I went and learned the part I was missing, under an agency owner with 25 years of it. What stuck — from the failure and the apprenticeship both — is that advertising should have to show its work. Most of it doesn’t. You get a report full of impressions, no idea which ad actually earned the customer, and a gentle suggestion to spend more next month. I’m not willing to do that to someone else, so Weekli doesn’t work that way.

Practically: Weekli is a programmatic advertising studio in Lodi, Wisconsin, and I run it. Audience strategy, campaign management, and testing stay with me — with specialist partners on creative and copy when a campaign calls for it — so one accountable person owns your account from the first split to the final report. Every account runs on the same 45/90 testing loop I’d want for my own money, and every report tells you what changed and why. You’ll always know exactly who’s running your campaigns, because it’s me.

— Nick Week, founder

Book a call

Twenty minutes. Phone call. No pitch deck.

Pick a time that works and we’ll talk through what you’re looking to run, what’s realistic for your budget, and what a first campaign would look like. If we’re not the right fit, we’ll say so and point you at the cheaper path.

Honest answers

The questions you should ask before spending a dollar on ads.

Run the numbers

What does ad spend actually buy?

Most agencies won’t show you this math until you’ve signed. Here it is up front — realistic ranges, not best-case fantasies.

The honest budget calculator

Based on typical open-web B2B rates: $8–12 CPM, ~0.1% click-through, 5–10% landing-page conversion.
Your monthly ad spend$3,000
Impressions
Site visits (clicks)
Leads
Cost per lead
  • Worth it if a customer is worth thousands to you.
  • Never worth it if a customer is worth $50 — and no agency should tell you otherwise.
  • Ad spend is separate from management. We’ll give you the full picture on a call.

Are you ready for programmatic?

Five honest questions. We turn away work that fails them.

Can you put at least ~$2,000/month into ad spend?

Does your website clearly say what you do — with a working way to contact or book you?

Can you give a campaign 60–90 days before judging it?

Is a new customer worth at least $1,000 to your business?

Are you willing to test and swap creative on a schedule?

Answer the five questions and we’ll give it to you straight.
Straight answers

The questions everyone asks first.

Four minutes from Nick, answering what most people want to know before they book a call — or skip ahead and read below.

What is programmatic advertising?
Your ads, bought by software in real-time auctions across the open internet — industry news sites, trade publications, streaming TV, podcasts — not just inside one social media feed. The part that matters isn’t the buying; it’s the who: we build your audience from live data about people actively researching what you sell this week.
How is that different from Facebook or LinkedIn ads?
Social ads rent one platform’s audience inside that platform’s walls. Programmatic follows your actual buyer across everywhere else they spend time. And the audience we build is yours — your site visitors, your intent data — not an asset that lives and dies inside someone else’s platform. Full comparison here.
What does Weekli actually do?
Three things, on repeat:
  • Audience. We find the people in-market for what you sell and keep that list fresh, because buyers go stale fast.
  • Campaigns. We launch across the open web and manage budget, frequency, and creative.
  • Testing. Every account runs the 45/90 loop. The campaign you launch is never the one that wins — the one that wins is the one that got improved.
What does it cost, and what results should I expect?
  • Management is a flat monthly retainer scoped to your account. You get the exact number on a 20-minute call, no games.
  • Ad spend is separate and goes to the platforms, not to us.
  • Expect a lead somewhere around $100–200 on realistic B2B numbers — run the calculator above with your own figure. If your customers are worth real money, that math is excellent.
How long until it works?
The first month is calibration — audiences settling, creative testing, your retargeting pool filling. Real results show up over the first 60–90 days and compound from there. Anyone promising leads in week one is selling you something.
Can I see what a report looks like before I commit?
Yes. Ask on the call and we’ll walk you through the actual reporting format line by line — what gets measured, how a winner is declared, and what a losing test looks like written up honestly. You should know what you’re going to receive before you pay for it.
Who is this NOT for?
We’ll tell you up front rather than take the money:
  • Budgets under ~$2k/month in ad spend
  • Websites that can’t convert a visitor yet
  • Businesses that need revenue this week
  • Low-value customers, where the math can never work
If that’s you, we’ll point you at the cheaper path first. We wrote the whole list down.

Ready to know exactly what your ad budget buys?

Tell me about your business — what you sell, who buys it — and I'll show you how the loop would run for you.

Prefer email? nrweek@goweekli.com